Vail Ross
Senior Vice President, Sales and Marketing
STR
Vail Ross, STR’s Senior VP of Sales & Marketing, is responsible for the overall coordination, functional management and leadership of the company’s business development and marketing strategies.
Vail is often a featured speaker at international, national, and regional conferences, and she serves in several industry board positions for the Destinations International Foundation, HSMAI Americas, the Tennessee Hospitality Association, and the Greater Nashville Hospitality Association.
With STR since 2004, Vail was recognized by International Hospitality Institute as one of the 100 Most Powerful People in Global Hospitality of 2022, in 2019 by Hotel Management as one of the Influential Women In Hospitality and was the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.